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Privacy policy 

Introduction and General Terms of this Privacy Policy

This privacy policy sets out the privacy practices for Happy Souls 11:11.

Happy Souls 11:11 is committed to protecting your personal information when you are using services from us. We want our services to be a safe and enjoyable environment for our users. This Privacy Policy relates to our use of any personal information you provide to us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it.

In order to provide you with the full range of services, we are sometimes required to collect information about you. This privacy policy explains the following:

  • What information Happy Souls 11:11 may collect about you;

  • How Happy Souls 11:11 will use the information we collect about you;

  • Whether Happy Souls 11:11 will disclose your details to anyone else;

  • The use of cookies on the Happy Souls 11:11 website and how you can reject these cookies.

Whenever you provide personal information to us, we are legally obliged to use your information in line with all laws concerning the protection of personal data.


Data controller - a controller determines the purposes and means of processing personal data.

Data processor - a processor is responsible for processing personal data on behalf of a controller.

Data subject – natural person

Categories of data: Personal data and special categories of personal data

Personal data - any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier (for example name, passport number, home address or private email address. Online identifiers include IP addresses and cookies.

Special categories personal data – this refers to sensitive personal data as ‘special categories of personal data’. The special categories specifically including genetic data, and biometric data where processed to uniquely identify an individual. Other examples include racial and ethnic origin, sexual orientation, health data, trade union membership, political opinions, and religious or philosophical beliefs.

Processing - means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

Third-party - means a natural or legal person, public authority, agency or body other than the data subject or, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.

Information Happy Souls 11:11 may collect about you

We may collect and store any or all of the following types of information:

any personal data that is collected that you provide to Happy Souls 11:11 when contacting us, visiting its store

any personal data that is collected when you engage with Happy Souls 11:11 on any of its social media channels, including Facebook, Twitter, Instagram and Pinterest.

Information about the computer terminal you are on and about your use of our website including:

  • Your computer’s IP address,

  • Your worldwide geographical location,

  • Your Internet browser details,

  • The site which referred you to us,

  • How long you stayed on our site,

  • Which pages you viewed.


How Happy Souls 11:11 will use your personal data

Happy Souls 11:11 will use your personal data for several reasons including the following:

  • for website administration purposes, which means that Happy Souls 11:11 may contact you for reasons related to the service you have signed up for, (for example; to notify you that a particular service has been suspended for maintenance);

  • to personalise the way that content on the Happy Souls 11:11 website is presented to you;

  • to let you know about or provide the goods and/or services you have enquired about or contracted to have provided from Happy Souls 11:11;

  • to allow the Happy Souls 11:11 website to enable any services you are registered with;

  • to provide, including sell, any goods or services purchased from Happy Souls 11:11 (this includes specialised, bespoke and personalised items);

  • to enable us to send you any goods which have been purchased from Happy Souls 11:11

  • to allow Happy Souls 11:11 to send you any paperwork related to purchases or dealings with Happy Souls 11:11 for example, statements & and invoices;

  • to communicate with you about Happy Souls 11:11, the website and to send you general notifications,

  • to communicate with you for the purposes of marketing our business;

  • to allow us to provide third parties with statistical information about our users (any information will be generic and not identifiable);

  • to allow us to deal with any enquiries and complaints made by or about you relating to Happy Souls 11:11 including its services and its website;

  • to manage our employees,

  • to maintain records and accounts;

  • to deal with regulatory, legal and administrative requirements and for these purposes;

  • to operate competitions, events and social media discussions, offers and promotions;

  • to invite you to and/or manage events which you might attend at Happy Souls 11:11 or when providing any goods or services away from the store;

  • and when you report a problem with our services, our website, our social media channels or our store or its products.


We may share your personal information with our suppliers, service providers and other contractors to fulfil orders you place with us and to provide the services you request.

In particular, we may share your personal information with our third-party marketing service providers who manage marketing communications on our behalf, including those sent by email. The information we share with them will include your contact details if you are currently subscribed to any of our marketing lists and may, for suppression purposes, also include your contact details if you have indicated that you do not wish to receive marketing communications from us.

Happy Souls 11:11 will never pass on your personal information to a third party for third-party marketing purposes unless you have consented to your personal information being shared in this way.

The categories of personal data concerned

We process the following categories of your data:

  • Personal data 

  • Special categories of data where this is relevant to employment or the services or products provided by Happy Souls 11:11


What is our legal basis for processing your personal data?

Our lawful basis for processing your general personal data includes:

  1. Consent of the data subject

  2. Processing is necessary for the performance of a contract with the data subject or to take steps to enter into a contract

  3. Processing necessary for compliance with a legal obligation

  4. Processing necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller

  5. Processing necessary for the purposes of the legitimate interests of the data controller or a third party, except where such interests are overridden by the interests or fundamental rights or freedoms of the data subject

Our lawful basis for processing your special category personal data includes:

  1. Explicit consent of the data subject

  2. Processing necessary for carrying out obligations under employment, social security or social protection law, or a collective agreement

  3. Processing is necessary to protect the vital interests of a data subject or another individual where the data subject is physically or legally incapable of giving consent

  4. The processing relates to personal data manifestly made public by the data subject

  5. Processing necessary for the establishment, exercise or defence of legal claims or where courts are acting in their judicial capacity

  6. Processing necessary for reasons of substantial public interest on the basis of EU or Member State law

  7. Processing necessary for reasons of preventative or occupational medicine, for assessing the working capacity of an employee, medical diagnosis, the provision of health or social care or treatment or management of health or social care systems and services on the basis of EU or Member State law or a contract with a health professional

  8. Processing necessary for the reasons of public interest in the area of public health

  9. Processing necessary for archiving purposes in the public interest, or scientific and historical research purposes or statistical purposes


Whom Happy Souls 11:11 may disclose your personal information to

We shall treat your personal data carefully. However, we may disclose personal data to:

  1. any of our officers or employees with the applicable security clearance.

  2. our insurers, lawyers, accountants and bookkeeping service providers

  3. the police and any other regulatory or government authority when requested to do so

  4. third-party cookies but please refer to our cookie policy

  5. to third-party processors including:

  • for the operation of the Happy Souls 11:11website and for marketing purposes on behalf of Happy Souls 11:11 including social media such as Facebook, Instagram, Pinterest and Twitter

  • Transglobal Express – for the purposes of delivery and shipping.  Transglobal Express uses sub-contractors or agents to deliver the order so your personal data may be passed to them for this purpose.

  • Royal Mail – for the purposes of delivery and shipping

  • MailChimp for the purpose of sending out emails. We also collect data on the details of the email campaign’s reach, whether the email was opened and other such information to measure its success. MailChimp’s privacy policy can be found here:

  • Card processors, including Wix Payments,and PayPal for the purpose of financial transactions.


We only share your personal data with other third parties where we have your consent to do so.

How long do we keep your personal data?

We keep your personal data for no longer than reasonably necessary. We only retain your data for one of the bases mentioned under what is our legal basis for processing your personal data. Your personal data shall be reviewed periodically to ensure that where it is no reasonably necessary to hold it, it is destroyed securely.

Providing us with your personal data

You are under no statutory or contractual requirement or obligation to provide us with your personal data. But failure to do so may mean Happy Souls 11:11 cannot provide you with the products or services it offers (including the loyalty scheme) or let you know about events or offers.

Your rights and your personal data

Unless there is a lawful exemption, you have the following rights with respect to your personal data:

  • the right to request a copy of the personal data which we hold about you;

  • the right to request that we correct any personal data if it is found to be inaccurate or out of date;

  • the right to request your personal data is erased where it is no longer necessary to retain such data;

  • the right to withdraw your consent to the processing at any time, where consent was the basis for processing your data;

  • the right to request that we provide you with your personal data and where possible, to transmit that data directly to another data controller, (known as the right to data portability), (where applicable i.e. where the processing is based on consent or is necessary for the performance of a contract with the data subject and where the data controller processes the data by automated means);

  • the right, where there is a dispute in relation to the accuracy or processing of your personal data, to request a restriction is placed on further processing;

  • the right to object to the processing of personal data, (where applicable i.e. where processing is based on legitimate interests (or the performance of a task in the public interest/exercise of official authority); direct marketing and processing for the purposes of scientific/historical research and statistics).

  • Third-party websites external to Happy Souls 11:11


Our website may contain hyperlinks to websites owned and operated by third parties. These third-party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or are collected by cookies whilst visiting these websites. Happy Souls 11:11 accepts no responsibility or liability for the privacy practices of such third-party websites and your use of such websites is at your own risk.

Transfer of Data Abroad

MailChimp is based in the USA and complies with the EU-U.S. Privacy Shield Framework and the Swiss-U.S. Privacy Shield Frameworks. More details can be found here:

Riskified is used to help prevent online fraud. Order data is shared with Riskified in order to help minimise online fraudulent transactions.  

Royal Mail is used for the delivery of goods that have been ordered from Happy Souls 11:11. For deliveries outside of the UK, data will be shared with local delivery companies used by Royal Mail. By making an order with Happy Souls 11:11 you agree to your personal data being disclosed to them.

Transglobal Express is a Shipping broker that shares data with shipping companies (e.g. FedEx, UPS) for order delivery. As a result of the delivery, personal data may be transferred to the United States and other countries outside of the European Union. Such countries may have different levels of protection towards personal data. By placing an order with Happy Souls 11:11, you consent to the transfer of such personal data to those countries.

Any personal information submitted to us may be stored and transferred between countries that do not have the same data protection laws as protecting as the EU. By providing us with your information you agree to such international data transfer and storage.

Automated Decision Making

Currently, we do not use any form of automated decision-making in our business.

Further processing

Suppose we wish to use your personal data for a new purpose, not covered by our Privacy or Cookie Policies. In that case, we will provide you with a new notice explaining this new use prior to commencing the processing and setting out the relevant purposes and processing conditions.

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page. Please check back frequently to see any updates or changes to our privacy policy.

How to make a complaint

To exercise all relevant rights, queries or complaints please in the first instance contact our Compliance Manager at Happy Souls 11:11 at

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